Search Engine Optimization (SEO)

Strategic Online Marketing

You are planning a new website or would like to relaunch your current site. You would like your company or brand to attract more attention. You are introducing a new service or product. You would like more site visits and better sales.

A good online marketing strategy is the first step. Search engine marketing (SEM) includes not only search engine optimization (SEO), but also online advertising with Goodle Adwords.

Almost 90% of all online visitors in the German-speaking region use Google. Your website should be designed so that it comes up in the top results for all the search engines.

This is how I can help you:

1. Keyword Analysis

Keyword Analysis of your services or products using Google Analytics determines which search terms your potential target group actually uses.

2. On-Page Optimization

Using this analysis, your website can be optimized by taking these terms into consideration (landing pages). If necessary the content must be adapted accordingly, for example title tags, headlines, links and other areas of copy.

3. Off-Page Optimization

For new websites, it is particularly important to open a free Google Search Console account as well as to generate and submit an XML sitemap. This makes it possible to ensure swift indexing via Google.

4. Google Adwords

If your keywords have strong competition, Google Adwords ads can redirect additional traffic to your website. You only pay for each click and Google rewards the associated content with lower costs.
I will create the ads, monitor and optimize the budget agreed on and provide a monthly report with all the relevant performance data.

It is more time- and cost-efficient to carry out strategic search engine optimization at the start than later on. Get in touch with me as soon as possible so that we can plan your success the best approach together.