Search Engine Optimization (SEO)
Strategic Online Marketing
You are planning a new website or would like to relaunch your current site. You would like your company or brand to attract more attention. You are introducing a new service or product. You would like more site visits and better sales.
A good online marketing strategy is the first step. Search engine marketing (SEM) includes not only search engine optimization (SEO), but also online advertising with Goodle Adwords.
Almost 90% of all online visitors in the German-speaking region use Google. Your website should be designed so that it comes up in the top results for all the search engines.
This is how I can help you:
1. Keyword Analysis
Keyword Analysis of your services or products using Google Analytics determines which search terms your potential target group actually uses.
2. On-Page Optimization
Using this analysis, your website can be optimized by taking these terms into consideration (landing pages). If necessary the content must be adapted accordingly, for example title tags, headlines, links and other areas of copy.
3. Off-Page Optimization
For new websites, it is particularly important to open a Google Webmaster-Tools account as well as to generate and submit an XML sitemap. This makes it possible to ensure swift indexing via Google.
4. Google Adwords
If your keywords have strong competition, Google Adwords ads can redirect additional traffic to your website. You only pay for each click and Google rewards the associated content with lower costs.
I will create the ads, monitor and optimize the budget agreed on and provide a monthly report with all the relevant performance data.
It is more time- and cost-efficient to carry out strategic search engine optimization at the start than later on. Get in touch with me as soon as possible so that we can plan your success the best approach together.
Try it out for yourself and click on the colored link with the search term:
"Almost 80 percent of the revenue from our online shop comes from organic coffee. Thanks to search engine optimization and an AdWords campaign, we have been appearing in Google's top rankings with our search terminology for years."
Jürg Reber, CEO
Fritz Bertschi AG, Birsfelden
"Competition in our field is intense. As a service provider for professional video production it is important to us that we appear in Google's top results for the search term camera team Basel."
Thomas Hubbuch, Owner
Hubbuch Media AG, Basel
"Our products and services in the field of sterilization with saturated steam are particularly interesting to vertical markets. That's why every page on our website has been individually optimized for keywords."
Matthieu Oser, Head of Sales
Imtech-Steri AG, Biel-Benken